Shaping Our Shores

2019 Master Plan Update

The Shaping Our Shores (SOS) Master Plan was adopted and implemented in 2009 to guide the revitalization of 3 of James City County’s waterfront park facilities–Chickahominy Riverfront Park, Jamestown Beach Event Park and the James City County Marina. This plan was crafted from extensive public input from citizens, businesses and the County offices of Economic Development and Parks & Recreation. The master plan has been used to guide the development of these parks over the past 10 years.  

Since 2009, improvements to amenities and infrastructure have been made at each park. With the enhancements to these parks and our parks overall, we welcomed over 3.9 million visitors in 2018. During the summer months, many of our park amenities such as campgrounds, boat slips and shelter rentals are filled beyond capacity. 

These waterfront parks have become celebrated treasures to James City County and its citizens. The update of the SOS Master Plan is to maintain the facilities and to keep them viable in serving the needs of our community. Our goals:

  • Recognize the existing park amenities which are successfully meeting community needs
  • Determine unmet needs or opportunities and challenges to improve upon existing amenities
  • Evaluate maintenance, conditions and longevity of park features
  • Learn from the community if certain facilities are no longer needed, feasible or should be built in other parks
  • Create an updated master plan to guide development for the next decade and beyond 

Thank You!

The official public engagement portion of the Master Plan update process has concluded; however, you can email or write us at any time with comments on the parks or on Parks & Recreation.

  • Email:
  • Write: 
    • James City County Parks & Recreation
      5320 Palmer Lane, Suite 2A
      Williamsburg, VA 23188
      Att: Shaping Our Shores

The SOS Master Plan update will provide staff, elected officials and citizens with a valuable planning tool to guide the development of waterfront park facilities over the next 10 years and beyond. Improvements will be completed based on community and citizen needs as well as available funding. 

Why Update the Plan Now?

Based on the addition of new amenities and the age of the existing SOS Master Plan, James City County must ensure our waterfront parks continue to comply with County planning and environmental requirements, address community needs, enhance revenue opportunities and complement existing infrastructure and the surrounding community. In addition, James City County is undergoing its County-wide Master Plan update process, which will incorporate the citizen needs solicited in the Shaping Our Shores update process. 

Please take a moment and review the improvements, challenges and proposals for each park. Each park map provides a conceptual layout to guide future growth and is adaptable to change. Please note that elements in the maps are not drawn to scale nor located in their exact future position. Specifics such as those will be determined in the future by available funding and will be determined in the field while the required site plans are being drafted.

  1. Chickahominy Riverfront Park
  2. James City County Marina
  3. Jamestown Beach Event Park

Chickahominy Fishing PierDownload Chickahominy Riverfront Park Map (PDF)

Several facility improvements have been made to the park since 2009:

  • Resurfacing the pool
  • Paving and improvements to the recreation vehicle loop
  • Replacing the water main
  • Removal of the smaller pool
  • Addition of the splash pad
  • Addition of the William & Mary Boathouse

County staff is also recommending:

  • Adding a proposed James City Service Authority Water Treatment Plant
  • Relocating long-term trailer parking to the front corner of the park
  • Removing the second entrance
  • Adding camper amenities to include propane filling station, laundry rooms, environmental education/recreation room, bath houses and a relocated pump-out station
  • Adding a second rowing building due to growth of this sport
  • Adding a walkway down to the Chickahominy River 

What’s Next?

Comments and survey results received from citizens as well as community, environmental and business needs were incorporated in a draft Shaping Our Shores Master Plan. The draft plan has been reviewed and approved by the James City County Parks & Recreation Advisory Committee and the County Planning Commission. The Plan will be presented to the James City County Board of Supervisors for final approval within the next few months. Once approved, a prioritized action plan will be developed to set goals and recommendations to implement and guide the capital improvement process, as well as provide the community with a strategic long-range vision for the future of these County parks. Please look for details on our progress and the upcoming Board meeting date in the local media.